Nike’s Brand Events and Competitions

Nike is not just a big international sports corporation in name. When the company host events they tend to be huge. Which is only expected. The mega brand has some of the most spectacular events. It is very likely that their core ideology which focuses on inspiring athletes is the reason for their going the extra mile.

There are a wide number of events that the Brand attends during the year. These are all over the world and in most, if not all the sporting arenas. The footwear that is on the feet of the winning athletes commonly has “the Swoosh” therefore the brand has to participate. Even at events for sports where the company cannot make shoes, they make other gear including shorts for surfing.

Nike Competitions

The Nike brand is always holding competitions in order to increase interaction with their fans. The most famous of their competitions are the Shoe design contests. Several campaigns have been held over the years.

The Air Max 1/97 is a product of one such competition. This shoe was designed by Sean Wotherspoon and voted for by many of the brand’s fans. There are only a few fans who will ever get to have their name associated with an iconic shoe such as the Air Max.

Currently, there is another competition being run by the company to find the design for the next batch of Air Max’s. This collection will feature shoes with themes based on New York, Seoul, Tokyo, Shanghai, London, and Paris.

Nike Events

Football is the world’s most popular game. The stars are considered Demi-gods, at least David Beckham was. And when Nike host events to launch soccer shoes it is a real show.

February 2018 saw the launch of the new Nike 360 Mercurial. Top footballers in the world including Cristiano Ronaldo and Neymar were part of the launch. But before walking on to the stage with brilliantly crafted shoes the sports superstars rode in on posh cars with the Mercurial tag on the doors. visit for more information.

Michael Jordan at Boston Garden

Nike’s Brand Events and Competitions

Nike Competitions

Nike Events

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